![]() ![]() The number of people who gave your Story a like. Instagram Story analytics: Interactions metrics If a story’s earned a lot of repeat views, it may be a good one to save to your Instagram Story highlights. Back taps, on the other hand, suggest your story shared content or info people wanted to see twice. If a lot of viewers exit or skip to the next story, it’s a not-so-great sign that your content isn’t capturing attention. Why navigation stats matter: Navigation metrics show you what’s working and what isn’t. The number of times someone exited your story. The number of times someone swiped to the next story. The number of times someone tapped back to see the previous story. Number of times someone tapped to the next story. Instagram Story analytics: Navigation metrics And 62% of people surveyed by Facebook say they’re more interested in a brand or product after seeing it in Stories.Ĭompare reach and impression numbers to your follower count to gauge how much of your audience is watching your Stories. Why discovery stats matter: People use Instagram to discover brands. The total number of views on your story (including repeat views). The amount of accounts that saw your story. Instagram Story analytics: Discovery metrics ![]() Instagram Stories metrics are divided into Discovery, Navigation, and Interactions. But, not all metrics will be important to your brand or relevant to your social media goals. There are 15 different metrics you can track for your Instagram Stories. If you’d rather have this (and the rest of the Instagram analytics-iverse) explained via video, we’re on the case: Then, find the relevant Instagram Story and tap Activity in the bottom left corner. To view the results of a poll or interactive sticker, go into your Archives (via the three-vertical-line menu). ![]() You can view how many accounts it reached, how many it engaged, how many interactions it got, and so on.ĩ. Tap on any Story to view detailed metrics of that particular piece of content. To change the time frame of the metrics, tap the button at the top of the screen that says Last 7 Days to view more options (like “Last 30 Days” or “Last 2 Years”).Ĩ. Tap the filter icon at the top of the screen to switch metrics. You’ll see a grid of your most recent stories, each labeled with their reach.Ħ. Scroll down to the section labeled Content You Shared and tap Stories.ĥ. Tap the menu icon in the top right corner (three vertical lines).Ĥ. Open the Instagram app and tap on your profile.Ģ. (Psst: You’ll need a Professional or Creator account to access analytics on your Instagram content. You’re just a few taps away from viewing all the sweet, sweet stats from your latest Instagram Story - just grab your phone and follow along. Save time and look professional while promoting your brand in style. Get your free pack of 72 customizable Instagram Stories templates now. ![]()
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